Technological innovation delivers premium quality—Zhongjie Quick-Freeze leads the “speed” food era, bringing fresh, vibrant living!

Release Date:

2022-08-26 10:23

On August 25, 2022, during the bountiful early autumn harvest season, The 2022 New Product Launch and Autumn/Winter Ordering Conference for Zhongjie Frozen Foods was successfully held at the Mingcheng Jinjiang International Hotel in Shenyang. Yin Dongli, Deputy General Manager and Marketing Director of Zhongjie Ice Point, attended the event with his marketing team, joining key distributors from the Northeast region to Discuss how the frozen-food industry can transform and upgrade in the new consumption era, enhance its market competitiveness, and forge a development path with distinctive Zhongjie characteristics.

Zhongjie Quick-Freezing Work As a key business segment under Zhongjie Bingdian, it offers a diverse range of frozen food products, including dumplings, wontons, tangyuan, and steamed buns. These products are now sold nationwide, distributed through major offline retailers, supermarkets, convenience stores, and the official JD.com flagship store, among other channels. Known for their meticulous craftsmanship, high-quality ingredients, and delicious flavors, they have earned widespread acclaim from consumers.

Zhongjie Quick-Freezing Two major new products were unveiled at this launch event: The Northeast Dumpling Series and the Zhongjie Big Wonton Series. During the new-product launch and product-tasting sessions, the atmosphere at the event was lively, and the attending distributors heaped high praise on Zhongjie Quick-Freeze’s new offerings after sampling the delicious dumplings and wontons.

Upgrading Consumption Concepts New Opportunities for Driving Development

At the press conference, Mr. Jin Bo, Marketing Director of Zhongjie Bingdian, discussed the recent development trends in the frozen-food industry, Pursuing blue-ocean markets, Building a High-Quality Brand Portfolio and delivered an insightful presentation on the upgrade and rebranding of Zhongjie’s frozen products. 。

Frozen foods are indispensable for every urban dweller today. Convenient and quick to prepare, with a wide variety of options, they effectively meet the needs of fast-paced urban consumers.

Amid the growing trend of a younger main consumer base, Zhongjie Quick-Freeze seizes the opportunity to upgrade the market, In product development Starting from consumer needs, Cater to the preferences of the new generation of consumers. With We carefully select fresh, high-quality ingredients to meet evolving consumer demands, leveraging distinctive regional flavors and product innovation to establish a unique competitive edge for Zhongjie’s frozen food lineup. Our frozen products deliver home-style quality in a convenient format, championing the “taste of home on the go” philosophy—delicious, effortless, and uncompromising.

Zhongjie’s frozen food products not only cater to individual consumer demand but also provide tailored solutions for the foodservice industry, enabling multi-channel development, market expansion, and seamless integration between the frozen-food sector and the catering industry. By tapping into untapped market opportunities, Zhongjie is poised to capture new drivers of business growth.

Segmented Markets, Precise New Consumer Demand

As the domestic frozen-food market continues to expand, Zhongjie Frozen Foods, a key business segment under Zhongjie Ice Point, has achieved new breakthroughs in the frozen-food sector through continuous innovation and upgrading. Zhongjie Bingdian and Zhongjie Sufeng are advancing in tandem, leveraging the brand’s technological, channel, human-resource, and innovation strengths to drive brand growth through relentless innovation.

During the meeting, Mr. Yin Dongli, Deputy General Manager and Marketing Director of Zhongjie Bingdian, To precisely segment new consumer demands and comprehensively Strategically position in the frozen-food market and vigorously advance a multi-dimensional marketing channel strategy. Delivered a wonderful speech, Mr. Yin’s remarks have provided clear guidance for this year’s strategic deployment of the Zhongjie Frozen Foods autumn/winter market.

Mr. Yin stated that, in line with the trend of consumption upgrading, Zhongjie Frozen Foods is committed to maintaining aligned communication with young consumers and gaining deep insights into their needs. Standing at the crest of industry trends, With bursting innovative power Developing Differentiated Frozen Premium Products ， Meet current and future consumer demand.

Future, Zhongjie Quick-Freeze To meet the evolving demands of market consumption, Develop more delicious and healthy frozen products, Carrying forward the artisanal quality that defines the Zhongjie brand, we are ushering in a new era for the Zhongjie brand.

Genuine materials, unwavering commitment to quality products.

At the press conference, New frozen products brought by Zhongjie Quick-Freezing Fully aligns with the requirements of the new consumption upgrade. Embodied in both quality and ingredients, Staying true to our original commitment to delivering excellent products and consistently using high-quality ingredients, Ingredients such as fresh shrimp, high-quality fresh meat, and seasonal vegetables are driving the high-quality development of Zhongjie Quick-Freeze.

[Northeastern Dumplings]

Completely upgraded—tastes just as good as our own homemade dumplings. Savor the exquisite flavors on your tongue and let the lingering aftertaste warm your heart.

[Zhongjie Big Wontons]

New arrival: Zhongjie Big Wontons—plump, generously filled, and utterly satisfying. Made entirely by hand, each one is large, richly stuffed, and bursting with flavor.

In the future, Zhongjie Frozen Foods will successively launch a series of premium products, including black-pig meat dumplings and large sweet rice balls.

Premium Black Pork Dumplings

Zhongjie Big Tangyuan Series

Zhongjie Quick-Freeze upholds a commitment to meticulous craftsmanship and strives to meet consumer demand with high-quality products. Positioning in the frozen-food industry, innovating product category mix, and expanding new consumption scenarios. Partnering with Dealers Leading the “speed” food era, fresh living, Welcome to a bright future!