Zhongjie Big Fruit Selected for the Shenyang Municipal Intangible Cultural Heritage Representative List

　　Recently, the Shenyang Municipal Government approved, finalized, and publicly announced the “Eighth List of Representative Projects of Intangible Cultural Heritage at the Municipal Level in Shenyang,” which includes the time-honored traditional craftsmanship of “Zhongjie Daguofu” as an item on the intangible cultural heritage list.

　　Zhongjie Big Fruit is the star classic product of Zhongjie Ice Cream. From selling the fruit in its bare form to packaging it in wax paper, plastic, and eco-friendly materials, the packaging has evolved—but Zhongjie Big Fruit has consistently upheld its time-honored craftsmanship, unique recipe, and authentic, original flavor, enjoying enduring popularity across the country for more than 70 years.

　　Over more than 70 years of development, Zhongjie Bingdian has established cold-drink production bases in Harbin, Beijing, Tianjin, Shanghai, and other cities, enabling consumers across the country to enjoy its signature frozen treats. As an outstanding representative of China’s cold-drink industry with a rich historical and cultural heritage, Zhongjie Bingdian continues to push the boundaries of innovation. In 2016, leveraging the advantages of e-commerce platforms, it launched the premium cold-drink brand Zhongjie 1946, marking a new chapter in its transformation from traditional sales to mobile e-commerce and new retail. On May 31, 2019, Zhongjie 1946 was recognized by the Brand Management Professional Committee of the China Association for Asian Economic Development as one of China’s Top Ten Innovative Brands in its industry.