Well Deserved: Zhongjie Bingdian Awarded the Title of Key Brand Product in Liaoning Province

　　Recently, the “Forum on Promoting Quality and Brand Enhancement and the 2018 Liaoning Key Famous Brand Product Award Ceremony,” hosted by the Liaoning Provincial Administration for Market Regulation and organized by the Liaoning Provincial Brand Development Promotion Association, was held in Shenyang. Shenyang Zhongjie Bingdiancheng Food Co., Ltd. was honored as a “Liaoning Key Famous Brand Product” thanks to its outstanding performance in brand recognition, product quality acceptance, and corporate reputation. According to reports, among the 20 award-winning enterprises, only five are food companies, and Zhongjie Bingdian is the sole food enterprise from Shenyang to receive this prestigious honor.

　　The selection criteria for this round are exceptionally stringent: only enterprises that have consecutively earned the “Liaoning Provincial Famous Brand Product” honor for three consecutive sessions are eligible to apply. The evaluation standards are equally rigorous: the expert panel employs a “multi-round assessment and comprehensive scoring” approach, randomly selecting enterprises for on-site re-inspection in sectors of high public concern such as food, textiles, light industry, and building materials. Furthermore, all products in the food sector and all items on the preliminary list of key famous-brand products undergo thorough re-inspection, with additional spot checks conducted by third-party testing agencies, thereby ensuring the fairness and impartiality of the selection process.

　　During the meeting, experts pointed out that Shenyang Zhongjie Bingdiancheng Food Co., Ltd., as a time-honored brand, has achieved steady and impressive results in both product reputation and brand image—results that are closely linked to the company’s long-standing commitment to product quality and innovation, as well as its dedication to staying current with the times.

　　“You reap what you sow.” As one of China’s earliest indigenous chilled-beverage brands, Zhongjie Bingdian has continuously adapted and evolved over the years, forging a distinctive path of development: “winning reputation through quality, building the brand around time-honored classics, capturing market share through innovation, and driving growth with cultural leadership.” This approach is precisely what has enabled Zhongjie Bingdian to earn the prestigious title of “Key Brand Product of Liaoning Province.”

　　Looking ahead, Zhongjie Bingdian will remain committed to putting consumers first and running the business with integrity. Guided by the mission of “providing better service to consumers and creating greater value for the thriving ice-cream culture,” we will continue to forge ahead—living up to our designation as a “Key Brand Product of Liaoning Province” and contributing to the nationwide rise of Liaoning brands.