“The New Zhongjie Large Fruit 3.0 Edition” Holds Its Launch and Order-Placement Event in Shanghai

　　On January 18, the internationally renowned metropolis of Shanghai once again turned its spotlight on the “Ice Point” at Shenyang’s Zhongjie Street, where the grand launch and order-placing ceremony for the “New Zhongjie Big Fruit 3.0 Edition” was being held. Dealers from the Yangtze River Delta region—including Jiangsu, Zhejiang, and Shanghai—and more than a dozen media outlets gathered to witness this momentous occasion!

　　Shenyang’s Zhongjie Street is the birthplace of China’s earliest indigenous frozen desserts. “Zhongjie Daguo,” a flagship brand under Zhongjie Bingdian, has captivated the domestic frozen-dessert market for more than 70 years and remains as popular as ever. Meanwhile, “Zhongjie 1946” ice cream has ascended to the pinnacle of China’s premium frozen-dessert segment, becoming the country’s viral sensation of 2017.

　　The newly launched Zhongjie Bingdian product—“New Zhongjie Big Fruit 3.0”—builds on the classic Zhongjie Big Fruit by delivering upgrades in quality, production techniques, and overall consumer experience. It features an innovative two-tone, half-open color scheme, with the words “Zhongjie” embossed in a slanted relief at the top. Upon its debut, the “New Zhongjie Big Fruit 3.0” immediately sparked keen interest among distributors, who have been full of praise.

　　At the meeting, Cai Liming, Deputy General Manager and Marketing Director of Zhongjie Bingdian, stated: “Since the Beijing launch event for the ‘New Zhongjie Big Fruit 3.0’ on January 13, the domestic cold-drink market has responded enthusiastically and with great encouragement, resulting in a steady stream of order payments. The company is now working around the clock to ensure both quality and quantity in meeting market demand.”

　　The launch of “Xinzhongjie Big Fruit 3.0” has ushered in a new era for China’s single-serve ice cream, featuring a groundbreaking sloped, three-dimensional embossing technique. This marks the full arrival of the “Xinzhongjie Big Fruit 3.0 Era”!