The 2017 Spring New Product Launch Event for Zhongjie Bingdian (Shanghai Factory) Was Held in Shanghai

On February 18, the “2017 Zhongjie Bingdian (Shanghai Factory) Spring New Product Launch Conference” was grandly held at Shanghai Huilong Lake Waterfront. More than 600 distributors from Shanghai and the East China region gathered to witness this pivotal moment in Zhongjie Bingdian’s entry into the Shanghai market. With this event, Zhongjie Bingdian has broken new ground as the first Northeastern frozen-dessert company to establish a frozen-dessert production base in Shanghai, to host a frozen-dessert new-product launch in Shanghai, and to comprehensively develop the Shanghai frozen-dessert sales market.

　　Cai Liming, Deputy General Manager and Marketing Director of Zhongjie Bingdian, delivered a speech at the meeting, outlining the company’s development history and future strategic roadmap to the attending distributors.

　　The “Zhongjie Fresh Fruit” ice cream series is a custom creation specially developed for this new-product launch, designed to deliver China’s purest fresh-fruit ice cream and the most authentic, unadulterated taste experience.

　　Ice cream pizza has redefined consumers’ traditional perception of ice cream by incorporating a wide array of rich ingredients as fillings, delivering a complex and layered taste experience, all housed in an innovative, uniquely shaped paper carton. This product transcends seasonal temperature constraints, making it a convenient ice cream dessert that can be enjoyed anytime, anywhere.

　　During the interactive session of the meeting, dealers freely shared their thoughts on the collaboration with Zhongjie Bingdian, creating a lively yet harmonious atmosphere.

　　Distributors have expressed tremendous enthusiasm about Zhongjie Bingdian establishing a production base in Shanghai. They have been eager to place orders and have repeatedly voiced their strong desire to collaborate with Zhongjie Bingdian.

　　At the thank-you gala, a culturally rich performance steeped in regional flair allowed guests to fully experience the unique cultural charm of the Jiangnan region.

　　In 2017, the time-honored Chinese brand “Zhongjie Bingdian” made its debut in Shanghai, coming as a delightful surprise to local consumers who have always been eager to try new flavors—and presenting both a rare opportunity and a significant challenge for distributors.

　　In 2017, Zhongjie Bingdian forged ahead with confidence, continuing to collaborate closely with our partners to achieve mutual success and write new chapters of brilliance!