In 2022, Zhongjie Ice Point has undergone a comprehensive brand refresh and upgrade, embarking on a new journey—setting sail toward the future!

　　As times evolve, brand identity must continuously iterate and refresh in tandem with corporate growth. In 2022, the Zhongjie Bingdian brand underwent a comprehensive rebranding and upgrade! For years, Zhongjie Bingdian has remained committed to delivering “freshness, nutrition, and health” to consumers. This time, by upgrading its visual identity system, the brand aims to establish more effective communication with consumers. The newly refreshed Zhongjie Bingdian logo embodies our original mission and marks the beginning of a new journey—setting sail toward an exciting future!

　　Compared with the original logo, the newly upgraded logo of Zhongjie Bingdian retains the original graphic-and-text layout and other elements that embody the brand’s distinctive character. At the same time, it preserves the founding year, underscoring the heritage of this time-honored brand and reflecting Zhongjie Bingdian’s unwavering commitment to its roots—continuing to evoke the deep emotional resonance of classic flavors etched in consumers’ memories.

　　The heart shape symbolizes Zhongjie Bingdian’s deep passion for the ice-cream business, while the image of three figures embracing conveys the close bond between Zhongjie Bingdian, its partners, and its consumers. The cone-shaped design, reimagined according to the golden ratio, captures the defining aesthetic of ice-cream products and embodies Zhongjie Bingdian’s commitment to self-improvement, relentless pursuit of excellence, and unwavering dedication to quality.

　　From a holistic visual perspective, the new logo integrates modernity and timelessness through refinements in its graphic elements, color palette, and typography. By accentuating key attributes, the design achieves greater simplicity and cohesion, delivering a rich, dynamic visual impact while enhancing the fluidity and elegance of the logo mark. The signature color is Classic Zhongjie Red—a pure hue that exerts the strongest emotional resonance. The typeface has been upgraded to reflect the architectural eaves of Zhongjie, resulting in a cleaner, more contemporary aesthetic; the sophisticated black further underscores the product’s premium quality.

　　Red on Middle Street

　　Passion, vitality, focus, and dreams

　　High-end black

　　Unrelenting Pursuit of Premium Quality

 

 

　　The revamped and upgraded Zhongjie Bingdian logo boasts striking brand recognition and a powerful visual impact, infusing the brand with dynamic new vitality, enhancing its expressive power, and reinforcing consumers’ memorable association with the brand image.

　　To usher in the sweetness and joy of the New Year, Zhongjie Ice Cream wishes everyone boundless energy, happiness, and contentment in the year ahead. Looking to the future, Zhongjie Ice Cream is brimming with confidence, committed to championing a healthy lifestyle through innovative values and a fresh growth strategy, so that consumers can truly savor high-quality products that are both “fresh” and “healthy.”