A Letter from Shenyang: Every Glimmer of Starlight Contributes to the Power of Shengjing—An Open Letter from the Time-Honored Zhongjie Ice Point City to Shenyang

　　A Letter from Shenyang: Every Glimmer of Starlight Contributes to the Power of Shengjing—An Open Letter from the Time-Honored Zhongjie Ice Point City to Shenyang

　　Yun Shengjing 2022-04-06 12:49:48

　　Dear Shenyang:

　　Hello!

　　We have been eagerly awaiting the end of the bitter cold of the “nine nines” winter. Now, a spring rain, a gentle breeze, and blossoms in full bloom herald the arrival of warm spring sunshine and the beautiful season when flowers bloom and the earth awakens. Yet the sudden outbreak has kept us from venturing out, reminding us all: the epidemic is serious—please stay home as much as possible.

　　Although residents are staying home to help contain the epidemic, time-honored and beloved products such as Zhongjie Bingdian’s frozen dumplings and wontons, as well as Zhongjie Daguofruit—representing the classic flavors of Shenyang—continue to grace people’s refrigerators, serving as essential staples for three meals a day. As a venerable brand that has been a cherished part of Shenyang’s culinary landscape for 76 years, Shenyang Zhongjie Bingdian City Food Co., Ltd. has stepped up to fulfill its responsibilities as a traditional food enterprise during the pandemic: safeguarding public health, ensuring supply chains, maintaining stable operations, and doing everything possible to keep the “timeless tastes” on citizens’ tables.

　　We will secure the rear and concentrate our efforts on meeting the food needs of the people of Shenyang.

　　Although we are not on the front lines of epidemic prevention, we serve as the logistical support and supply backbone behind the scenes. We must proactively fulfill the responsibilities and commitments of a time-honored enterprise, unite as one, overcome these challenging times together, and contribute to the recovery and development of the local economy and society. During this extraordinary period marked by the sudden outbreak, with the coordination and assistance of authorities at all levels, Shenyang Zhongjie Bingdiancheng Food Co., Ltd., as a key enterprise ensuring the supply of essential goods for people’s livelihoods, has actively organized production to guarantee the timely delivery of vital supplies. The company has implemented the strictest closed-loop management measures, with hundreds of employees treating the factory as their second home in order to uphold this critical responsibility and trust. Regular disinfection is carried out throughout the premises, and meal breaks are staggered to minimize contact, all in an effort to safeguard employee health and ensure the smooth continuation of production. Despite numerous challenges, the team at Zhongjie Bingdiancheng has worked overtime and continuously improved efficiency, thereby ensuring a steady and sufficient supply to the market every day during the pandemic.

　　We stay true to our original aspiration and carry forward our mission—time-honored brands safeguard food safety.

　　“Food is the paramount necessity of the people.” As a time-honored cold-drink enterprise with a rich historical and cultural heritage, Zhongjie Bingdian has continuously kept pace with the times and pursued innovative breakthroughs. Over its 76-year history, it has steadfastly upheld the brand mission of “thoughtfully creating a fresh, healthy, and delightful ice-cream lifestyle for everyone,” rigorously controlling production quality and seamlessly integrating quality with innovation. Its signature product, “Zhongjie Daguó,” crafted using traditional hand-making techniques, has been designated as a municipal-level intangible cultural heritage protection project, while Zhongjie Bingdian’s products have been recognized by the China Association for Quality Inspection as “nationally stable and qualified products.”

　　We are taking action—every twinkling star is coming together to forge the strength of Shengjing.

　　As a time-honored brand in Liaoning Province dedicated to carrying forward China’s fine traditional culture, Zhongjie Bingdian has not only strengthened its own epidemic prevention and control measures but also earnestly fulfilled its social responsibility. During the pandemic, medical staff and community workers have put the greater good before their own families, steadfastly holding the line on the front lines—while Zhongjie Bingdian has stood firmly behind them, bolstering their confidence and providing robust support. Since January 2021, Zhongjie Bingdian has repeatedly donated food and medical supplies to frontline healthcare workers and community personnel in Shenyang. This time around, amid the current outbreak, we have delivered our carefully selected premium “Zhongjie Bingdian Yi Pin” dumplings and fresh-meat wontons to community workers and volunteers fighting on the front lines of epidemic prevention. Crafted with meticulous artistry and packed with generous fillings made from high-quality ingredients, every bite captures the comforting taste of home. While you bravely stand at the forefront of the fight, we are here in the rear, safeguarding you. Zhongjie Bingdian hopes to express our deepest respect for those on the front lines through the simplest yet most heartfelt gestures, ensuring that these most courageous heroes of the battle against the epidemic can feel the warmth of their hometown enterprise even as they diligently protect themselves.

　　In the face of the sudden outbreak, medical workers, public security officers, community volunteers, and countless others have united their efforts, staying up night after night to safeguard this city. Heroes have protected the Hero City, and Zhongjie Bingdian is likewise standing by to protect the heroes within it. As a time-honored brand deeply rooted in Shenyang’s history, Zhongjie Bingdian embodies the city’s collective memory and serves as an indispensable thread woven into its cultural heritage. Originating on Shenyang’s iconic Zhongjie Street, Zhongjie Bingdian is inseparably linked to the very pulse of this city. Within the familiar flavors of yesteryear, we discern the imprints of each era; through those imprints, we witness the ebb and flow of history; and amid these changes, we feel the enduring strength of the human spirit. Though times may shift, our original commitment remains steadfast. In the fight against the epidemic, we bear a solemn responsibility. Zhongjie Bingdian strives to be a caring, compassionate enterprise—providing steadfast support to the nine million residents of Shenyang. Together, hand in hand, we have built an unbreakable, rock-solid defense, contributing Shenyang’s strength to the nationwide effort to contain the pandemic.

　　Spring has arrived, and the epidemic is on the way out. May we once again keep our spring rendezvous and together savor the vibrant beauty of Shengjing in spring.

　　Shenyang Zhongjie Bingdiancheng Food Co., Ltd.

　　2022

　　▏Editor: Wang Yizhong

　　▏Reviewed by: He Jieshi

　　▏Supervising Producer: Li Jiazhen